Start
from $2,500
4–5 weeks
A store for a brand with a compact range.
- Up to 300 products
- Catalog with filters and search
- Cart, promo codes, guest checkout
- 1 payment provider + wallets
- 1–2 shipping carriers
- Admin for products and orders
- Technical SEO
E-commerce · Online stores
An online store that sells — not just displays products
Headless e-commerce on Next.js: a fast catalog, a frictionless cart, any payment method and integrations with CRM, ERP and shipping carriers. No templates, no monthly platform fees.
- Price
- from $2,500
- Timeline
- 4–8 weeks
- Format
- Turn-key: admin, payments, integrations
< 1 s
product page load
95+
Lighthouse on mobile
$0
monthly platform fees
About the service
What an online store should be today
Shoppers decide in seconds: if a page doesn't open within three seconds, they're off to a marketplace. Speed, a clear catalog and a two-step checkout translate directly into revenue. That's why we build stores on a headless architecture: a fast Next.js front end and a separate admin for products and orders.
We design the store from the product matrix and the buyer's journey: how they search, how they compare, what stops them at checkout. A catalog with attribute filters, typo-tolerant search, a product page that answers every question, guest checkout and any convenient payment method.
Integrations are a must: products and stock from your ERP or inventory system, orders into the CRM, shipping statuses from carriers, tax and receipts, feeds for Google Merchant Center and ad platforms. The store becomes part of the business process, not a standalone storefront.
Who it's for
Who a custom online store is for
Brands with their own production
Apparel, cosmetics, furniture, food — direct sales without marketplace commissions and with your own customer base.
Wholesalers and distributors (B2B)
Customer accounts with individual price lists, ordering by SKU, shipping documents.
Stores outgrowing a SaaS platform
Shopify, Wix or Squarespace hitting limits on speed, SEO or integrations.
International sales
Multi-currency, Stripe, USDT crypto payments, several languages and shipping regions.
Sound familiar?
Why stores lose orders — and how we fix it
Problem
The mobile site takes 6 seconds to load; carts get abandoned at the payment step.
Our fix
Product pages open in under a second, a 2-step checkout without registration, address autocomplete, persistent cart.
Problem
Stock on the site doesn't match reality — you sell what you don't have.
Our fix
Real-time sync with your ERP or inventory system, stock reservation on order.
Problem
A template design like hundreds of other stores — the brand doesn't come through.
Our fix
Unique design and product cards built for your range: photos, size charts, bundles, video.
Problem
Categories don't rank; all traffic comes from paid ads.
Our fix
SEO architecture: clean URLs, indexable filter pages, Schema.org Product with prices and reviews, fast pages.
What's included
What's included in online store development
10
- 01
Analysis and catalog structure
Product matrix, attributes, filters, buyer journey, category keyword map.
- 02
UX/UI design
Prototypes and design of key pages: home, category, product, cart, checkout, account.
- 03
Catalog and search
Attribute filters, sorting, instant search with suggestions and typo tolerance.
- 04
Cart and checkout
Guest checkout, promo codes, shipping calculation, pickup point map, reorder.
- 05
Payments
Stripe, PayPal, Apple / Google Pay, Klarna and BNPL, bank transfer, USDT — with receipts and tax handling.
- 06
Shipping
DHL, UPS, FedEx, local carriers, courier, pickup — rate calculation and tracking.
- 07
Admin panel
Products, variants, stock, orders, statuses, customers, promotions — managed without a developer.
- 08
Integrations
ERP, inventory, CRM, e-mail marketing, Google Merchant Center, ad feeds, e-commerce analytics.
- 09
SEO and performance
Schema.org Product / Offer, clean URLs, canonicals for filters, Core Web Vitals in the green.
- 10
Launch and support
Product and customer migration, redirects, team training, 60 days of warranty fixes.
Stack and tools
10
- Next.js
- React
- TypeScript
- Payload CMS / Medusa
- PostgreSQL
- Stripe / PayPal
- ERP / inventory APIs
- Carrier APIs
- Meilisearch
- Redis
How we work
How we build an online store
Total4–8 weeks
- 011 week
Analysis
Range, competitors, audience, integration requirements. Catalog structure and a spec.
- 021–2 weeks
Prototype and design
Prototypes of the buyer journey, then design of every page type and state.
- 032–3 weeks
Development
Catalog, product pages, cart, payments, shipping, admin. Staging with real products.
- 041–2 weeks
Integrations and content
ERP, CRM, payment and shipping APIs. Catalog import: photos, attributes, descriptions.
- 053–5 days
Testing and launch
Test orders across every payment and shipping path, redirects, launch, monitoring.
Cases
All casesOur latest work
Pricing
Online store pricing
Growth
Most popularfrom $4,500
6–8 weeks
A full store with integrations and customer accounts.
- Up to 5,000 products with variants (size / color)
- Unique design and a design system
- Customer account, order history, wishlist
- ERP / inventory sync
- CRM, e-mail marketing, Merchant Center and ad feeds
- Several payment and shipping options
- Schema.org Product, SEO filter pages
- 60 days of support
Enterprise
from $8,000
8–12 weeks
B2B, international sales, complex logistics.
- Unlimited catalog, multi-warehouse
- B2B accounts with individual price lists
- Multi-currency and multilingual
- Stripe, PayPal, USDT
- ERP, WMS and marketplace integrations
- Load testing
- SLA support
Prices are indicative and depend on catalog size, number of integrations and logistics complexity. We fix the estimate after analysis.
Comparison
Own store vs SaaS platform vs marketplaces only
| Criteria | Vectra (headless) | Shopify / Wix / Squarespace | Marketplaces only |
|---|---|---|---|
| Speed and conversion | Product page < 1 s, 2-step checkout | Depends on the theme, often slow | Fast, but by the platform's rules |
| Fees and payments | Only payment processing, 1–3% | Monthly fee + app subscriptions + transaction fees | 5–25% commission per order |
| Brand and customer base | Fully yours | Yours, within a template | The customer belongs to the platform |
| Integrations | Anything: ERP, CRM, logistics, APIs | Through the app store | Platform tools only |
| SEO | Full control, organic traffic | Template and URL limitations | Traffic only inside the platform |
FAQ
Online store questions
How much does an online store cost?
From $2,500 for a store with a compact catalog and from $4,500 for a project with a unique design, customer accounts and ERP / CRM integration. Large B2B and international stores start at $8,000. We fix the estimate after analysis.
Why not Shopify?
SaaS platforms are great to start, but they charge a monthly fee plus transaction and app fees, limit design, speed and SEO, and your data lives on the platform. A custom store pays back the difference within a year and grows without limits.
Can you connect our ERP or inventory system?
Yes, it's a standard task: exporting products, prices and stock, pushing orders back. We set up scheduled or real-time sync via API.
Which payment methods can you connect?
Stripe, PayPal, Apple Pay, Google Pay, Klarna and other BNPL providers, bank transfer, and USDT crypto payments for international sales. Receipts and tax handling go through the provider.
What about our existing store and its rankings?
We migrate products, customers and orders, keep the URL structure or set up 301 redirects, and carry over meta tags. The launch is done carefully, with indexing verified in Search Console.
How long does development take?
Usually 4–8 weeks. A small store takes 4–5 weeks; a project with integrations and customer accounts, 6–8 weeks. Timelines depend heavily on catalog readiness: photos, descriptions, attributes.
Can we manage products and orders ourselves?
Yes. The admin is configured for your range: variants, stock, promotions, order statuses, customers. We train your team and hand over guides.
Get an estimate for your store
Tell us about your range and integrations — we'll send an estimate and a launch plan.
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