AI integration means connecting language models to your website, CRM and internal data so they solve specific tasks: advise customers, qualify leads, answer questions from documentation, write and translate content.
The key difference from a “chat widget with ChatGPT” is working on your data. We build a knowledge base from your site, price lists, policies and past conversations, connect it to the model via RAG (retrieval-augmented generation), and set the tone and boundaries. The assistant answers like your best manager, doesn't make things up and hands complex cases to a human.
We roll out in stages: first one scenario with a measurable effect — say, answering common questions and capturing leads at night — then expand: CRM integration, personalization, automation of internal processes.