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Vectra
All casesCase · 2021

Portfolio site for Warsaw interior studio Boho Studio

Boho Studio is a Warsaw interior design practice with its own carpentry workshop. We built a portfolio site where projects run full-width, an Instagram feed keeps the page current, and a search-oriented text layer sits below the fold.

Boho Studio homepage with a full-width interior photograph and studio navigation

01Challenge

Boho Studio is a Warsaw practice designing private apartments and houses, offices and educational spaces — schools, nurseries and kindergartens. The studio runs a project from the first conversation through to site supervision and builds furniture in its own carpentry workshop. One of its interiors was featured in Elle Decoration.

In this business the photograph sells, not the service description. The site had to give projects the full width of the screen without burying them in copy, while still explaining how the studio works: the initial conversation, the concept, material and furniture choices, construction and supervision.

The second half of the brief was search. Most enquiries arrive through commercial queries around interior design in Warsaw, so the text layer had to be placed where it earns rankings without breaking the visual rhythm of the page.

02Solution

The homepage is a sequence of blocks paced by imagery, with copy introduced in measured doses.

  • a hero screen with a full-bleed interior shot and a short headline;
  • a project showcase: "Dom otwarty", "Apartament dla kobiety z klasą", "Dom egzotyczny", plus a link to all work;
  • a single line about the Elle Decoration feature, used as a standalone trust cue;
  • a studio block covering the design approach, the focus on educational spaces and the in-house carpentry workshop;
  • an Instagram feed with links to Facebook, Instagram and Pinterest;
  • a contact block with two phone numbers, email, the Dąbrowiecka address and opening hours.

Navigation stays to four items: Oferta, Realizacje, Studio, Kontakt. Phone and email are repeated in the header, so a mobile visitor is one tap from calling.

The long-form copy on interior design in Warsaw sits under the contact block, below the main user path. It is fully in the page markup and indexable, but it never stands between a visitor and the portfolio. Title and description are written for Warsaw commercial search.

The front end is hand-written rather than assembled in a builder: images are served in modern formats and loaded on scroll, so a heavy photo gallery does not slow the first screen.

03 · Result

10

homepage sections

Contact us

Key metrics

04

10
homepage sections
4
featured projects
3
social channels
PL
site language

Gallery

05 screens · Click to enlarge

01 · Hero screen with a full-bleed interior shot and studio navigation
02 · Project showcase grid with four featured interiors
03 · Studio block: design approach and in-house carpentry workshop
04 · Instagram feed with links to Facebook, Instagram and Pinterest
05 · Contact block: phones, email, Warsaw address and opening hours

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